Alcon Introduces AIR OPTIX® COLORS Contact Lenses Gemstone Collection, Creating New Ways to Enhance and Play with Eye Color

Alcon, the global leader in eye care and a division of Novartis, is launching the new AIR OPTIX® COLORS Gemstone Collection of contact lenses, a trio of colors including Amethyst, True Sapphire and Turquoise. The new color palette gives consumers more ways to experiment and play with their eye color to further enhance their look. At the same time, Alcon is introducing 2-packs of AIR OPTIX® COLORS contact lenses that are affordably priced to make it even more convenient to try different colors.

With the addition of the new Gemstone Collection, the full AIR OPTIX® COLORS contact lenses line now offers 12 color options to play with -- including True Sapphire, Amethyst, Turquoise, Gray, Blue, Green, Pure Hazel, Brown, Sterling Gray, Brilliant Blue, Gemstone Green and Honey – to naturally enhance any eye color.